Amazon Announces €10 Billion Logistics Investment in Europe

Amazon has announced a new investment plan exceeding €10 billion to expand and modernize its logistics operations across Europe. The investment, unveiled at the “Delivering the Future” event held in London, stands out as one of the most significant steps in the company’s strategy to strengthen its warehouse and delivery infrastructure across the continent.

With this move, Amazon aims to increase its operational capacity in Europe and create 25,000 new jobs in the coming years.

Robotics and Automation Take Center Stage

A significant portion of the investment will be allocated to the development of robotic and automation systems used in fulfillment centers.

Amazon’s next-generation autonomous robot, Proteus, plays a central role in this transformation. The upgraded version is capable of:

• understanding natural language commands
• interacting seamlessly with employees
• handling heavy loads and repetitive operational tasks

This allows physically demanding tasks to be transferred to robots, enabling employees to focus on higher value-added activities.

Next-Generation Technology in Warehouse Operations

Amazon is not only expanding its fulfillment centers across Europe but also modernizing their technological infrastructure.

Among the new systems:

• Vulcan: Amazon’s first robot with a sense of touch, capable of both detecting and handling objects
• STARK: A collaborative transport system that works alongside employees and optimizes heavy lifting processes

These technologies provide key advantages in warehouse operations, including:

• increased efficiency
• improved workplace safety
• faster operational processes

Expanding Logistics Network Across Europe

Amazon’s existing logistics network already spans a wide range of countries, including the United Kingdom, Germany, France, Italy, Spain, Poland, and other Central European regions.

With the new investment, the company plans to:

• expand warehouse capacity
• enhance delivery speeds
• strengthen its regional distribution network

Amazon emphasized its strategic commitment to the region by noting that it invested over €60 billion in Europe in 2025 alone.

Investment in Talent and Workforce Development

Amazon is investing not only in infrastructure but also in human capital.

The company announced a $1 billion fund aimed at providing training in areas such as:

• cybersecurity
• software development
• logistics
• mechatronics

by 2030.

This initiative is designed to help Europe’s workforce adapt to ongoing digital transformation.

Focus on Speed and Customer Experience in E-commerce

Amazon has also launched a new service in the United Kingdom, enabling customers to include fresh grocery products in same-day delivery orders.

With this service, customers can:

• combine grocery items
• with other e-commerce products

within a single order.

This move highlights Amazon’s focus not only on expanding logistics infrastructure but also on transforming the overall customer experience.

Strategic Competition in European Logistics

Amazon’s investment comes at a time when Europe’s position in global competition—particularly in technology and logistics—is being widely debated.

Against the backdrop of startups relocating to the United States and concerns about lagging behind in AI investments, Amazon’s large-scale initiative signals:
Europe’s potential to strengthen its logistics and technology infrastructure.

Amazon’s €10 billion investment plan illustrates the accelerating trends of automation, digitalization, and scalability in the logistics sector.

As robotic systems become more widespread and warehouse operations are restructured, a new era in e-commerce logistics is emerging.

This development clearly shows that future competition will not be defined solely by delivery speed, but also by:

technology integration, operational efficiency, and smart logistics systems.

Source: About Amazon